This weeks blog focuses on the differing types of fan engagement. It can definitely be said Fan engagement has changed over the years, it no longer just means putting bums on seats in a stadium or race track. Teams are needing to engage people inside and outside of the venue, all year round and this […]

What we are going to look at this week is a intresting topic of gamification and how it has been used to influence behaviour in consumers and what it means for sport. So firstly, what is gamification and is their anything that can help our understanding of it? Gamification can be defined as the practice […]